Overview
Lumen Studio blows every lamp by hand, so no two are quite alike. The old shop hid that behind a grid of tiny thumbnails and a cart that came first.
Approach
One lamp per page, one honest photograph in daylight and one at dusk, and a short note from the person who made it. The cart waits until you have read the note.
Results
The catalogue reads slower and sells better: people stay with a piece before they buy it, and fewer lamps come back.
38%
More time per lamp
−24%
Fewer returns