Verde

Verde makes sauces from what is in season. The new system keeps the jar plain and lets one colour per recipe carry the shelf, from the label to the online shop.

Client

Verde Foods

Year

2025

Timeline

12 weeks

Matte green jar with a basil sprig on sage

Overview

Verde makes sauces from what is in season, so the range changes every few months. The system had to work for a recipe nobody has written yet.

System

A plain jar, one colour per recipe and a label that only ever holds three lines. The same colour leads the recipe page and the online shop.

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