Overview
Northline began as a shared note four friends kept for every trip. The app keeps that feeling: one plan everyone can edit, and nothing to set up first.
Approach
We split the product in two moods: planning together at home, and a calm day view on the road that shows only what is next and where to meet.
Results
Groups finish a plan in one evening instead of a week of messages, and the day view is what people open most once the trip starts.
3×
Faster to a booked trip
71%
Trips run on the day view
