Ember

A two-person roastery wanted to sell subscriptions without feeling like a startup. The brand stays warm and plain, and the shop explains each roast in one line.

Client

Ember Coffee

Year

2023

Timeline

9 weeks

Ceramic pour-over on rust

Overview

Two people roast every bag of Ember coffee. They wanted subscriptions without sounding like a startup that ships beans.

Shop

Each roast is explained in one line about how it tastes in the morning. Subscribing is one choice, how often, and pausing is a single tap.

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